AKS Otomotiv is a leading company in the automotive industry, with customers from all around the world.
For their logo, I chose an angular font and a basic icon that I created by studying the shapes of their products. While the circular and soft shape of the icon stands for their product line, the angular typography stands for the heavy industry and preciseness of the company.
2018 mini catalogue presents the company with a few bullet points and informs the reader of AKS’ essentials. I used the big and bold captions next to the magnified photos of products and told the company story through this visual harmony. The aim was to focus on every aspect of AKS’ process from history to production to service quality.
Logo design & Catalogue design, 2014 & 2018.