BUGECE is an Istanbul based event management and organization company. They had a previous brand guide but it was outdated as the company evolved and so had to be updated and redesigned to suit the evolving face of the company. BUGECE had started out as a young and amateur brand and by time, it became a dominating name within the music industry, especially in Turkey. So they decided to update their brand guide accordingly and have a sleeker look.
Being active in the nightlife scene, black was the most suiting color for the whole design, as well as BUGECE’s core color, yellow. The simple layout and bold font choice was appropriate for the maturing character of BUGECE.
Brand identity, 2019.