DNAxGEN

DNAxGEN is essentially a DNA scanning test. The test analyzes you DNA and presents you with many detailed reports on different aspects of your health. As a start-up, the brand needed business cards and a brochure, which explained the test and summarized the outcome step by step. A group of icons were also needed for the different test groups. The fourth branch of the project was about the look and feel of the reports sent to the customer.
Overall, I chose to base the design on the colors in the logo and formed layouts using different shades of orange. The brand needed a clean look and had to be precise in order to put the emphasis on the information presented.
Icon & color set, brochure design and report design, 2018