Guclu Kirtasiye is one of the biggest stationery wholesales in Turkey. Guclu produces and imports both its own products and various other brands such as ZIG, Argiles Bisbal, Magnaniz 1404, Mission – Mijello. I have been working as their freelance graphic designer since 2018.
They needed a product catalogue for their own stationery brand Kraf. Kraf has over 1000 product types and the main objective was to list all items through an organized, minimalistic and modern layout. The layout had to be clean and informative in order to help the customers pick whatever information they needed as fast as possible. I grouped all related products within certain groups to help the viewer navigate easily.
Photography: Kaan Çaldıran
Catalogue Design, 2019.