Haci Bekir decided to modernize their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Since 2017, I have been working on their various Turkish delight boxes, jam and marmalade tags and magazine ads as well as other print-based products.
Each product needs a certain design strategy so the design process is shaped accordingly. But mainly, my approach is to keep the traditional flavor of the century-old brand and approach it with a modern eye, including typography, utilization of colors, patterns and Haci Bekir logos. Even the slogan that I came up with for their magazine ads was a step forward the young generation. The brand’s new designs are slowly evolving the company and making her more hip.
Packaging design & print design. 2017-...