Lia is an artisan flowers start-up, founded by Nil Kavala. Nil works with flowers and created beautiful ambiances. She wanted to have her own brand and wanted everything to her brand full of flower motifs and soft colors.
For the logo, I chose to go with an illustrative design and handwriting because her creations are all hand-made and she works from scratch. She puts flowers in the center of all ambiances so flowers cover the whole logo as they would in the spaces she creates. The business card, instead of the classic rectangle format, has a circle shape and her logo is essentially her business card. I wanted to capture the essence of the spaces she creates and reflect that onto the designs.
Logo & business card design, 2018.