Manuk's Workshop is a jewellery design shop that specializes in minimalistic designs. Manuk, the designer and owner of the brand and workshop, mainly works with rough diamonds and produces beautiful, minimalistic and masculine jewels. The brand needed a business card, jewellery box and paper bag. I approached the design process with a focus on the masculinity of the brand and hands-on work progress of Manuk. Masculinity and roughness was highlighted by the ‘black’ color. Using icons throughout the branding was related to the hands-on working style of Manuk. His table at his atelier is always crowded with tools. The pattern of icons was a hint to his atelier and working environment.
Brand identity, 2015.