muzlu is a website project that aims to create a network between Turkish social media users and allows them to interact among themselves. Muzlu name comes from the idea of Muz Cumhuriyeti (Banana Republic in English), which an imaginary country and the website promises to be an all-in-one channel.
The concept I created for this company was bright, happy and bold. The branding design is based on a muz (Turkish for banana) and the simple banana shape dictates the design layout of each brand element. As a website that aims to include all sorts of information and interaction for the users, the design derives from the company’s goals and thus is bold, bright, fresh and modern.
Logo & brand identity, 2017.