Packaging Design

Novocrin Therapy is an initially Belgium based, then Turkish owned brand. The packaging went through certain changes throughout the years and by 2020, the packaging graphics have found their latest layout in the Studio.
The shampoo bottles stand out with their blue and green colors and I wanted to go further with the coloring and added one more on each bottle in order to differentiate one variation from the other. Since the brand has many shampoo options depending on the type of scalp and hair, color-coding has become the sole differentiator.
Packaging Design, 2020

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