A new brand of false eyelashes and and false nails was launched by Tarko Kozmetik in 2019.
Although the name “Red Queen” sounds very classic, Tarko wanted to have a modern look for this new brand. I went for an abstract stroke of red paint as their icon and main design element. It is feminine but also powerful and very dominant.
For each package, I utilized the brush stroke and based every other element according to its placement. The idea was to keep the packaging simple but eyecatching and powerful.
Logo Design & Packaging Design, 2019