Shizzle is a boutique creative agency that gives service in many areas including brand communication, content creation and creative campaigns. They previously designed their logo but lacked a brand identity to complete the company’s characteristics.
Working on Shizzle’s branding meant to be free with colors given their creative identity. Since they were three people, I chose three dominant colors for the brand identity and utilized them throughout the brand guide. Each color stands for a partner and symbolizes the role of that person. The colors were specifically dark and bold colors because all three of them held important jobs that were crucial for the agency’s workflow.
Brand identity, 2018.